This graduate, who decided to attend Vatel after doing prep school in philosophy and literature, dreamed of “tackling the problems in running a hotel.” And here she is! Now she’s in charge of operational management, team management, recruitment and training, procurement as well as heading the marketing and communication department, where she has a provable track record.
“The hotel was a recent one that lacked visibility for its client base. My internship allowed me to outline the Marketing Manager function that I was hired for when I finished school,” she explained.
Here, marketing has highly strategic stakes: “For a 28 room hotel like La Villa Madame, what’s really important for us is not to be devoured by distribution that take a 12 to 25% commission. So your strategy has to target this point, being based on customer loyalty. There are lots of supports and digital strategies and your e reputation are part of them.
So that’s why I really worked on raising our on-line presence.” She also put in place a room price strategy, assisted by a specialist in yield management. She also excels in her communication policy, with, amongst others, the creation of Secrets de Madame, a monthly event featuring artists who open Villa Madame’s doors to Parisians, as well as a blog that spreads the name of this gem of a hotel on Internet. “I feel like I’m the spokesperson for independently owned hotels, and each and every day I learn more about them,” added Elsa.
The hospitality industry will continue to thrive in the future with new and exciting challenges: the war between distributors, the craziness of social networking, multi-concept hotels, etc. Independently owned hotels and restaurants and chain hotels or large palaces are completely different.” In any case, her story is a testimonial to the fact that Parisian independently owned hotels keep getting better.
The organic wine market in France is growing very quickly. In seven years, the turnover has tripled.
The protestant senior residence, Les Terrasses requested Vatel Nimes for its noon restaurant services on October 12 and 13 in the framework of the nationwide Blue Week event. The aim of this week is to bring generations closer to each other.Read more
As part of the year of its 25th anniversary, Vatel Bordeaux organized a charity dinner on Friday 29th November 2019 to support the association AFEV Bordeaux at the InterContinental Bordeaux - Le Grand Hotel.Read more
The Covid-19 pandemic has greatly impacted the tourism industry. Vatel Group has decided to provide hotels and restaurants with free access to its online platform of training modules, Vatel E-learning.Read more
In a few years, must-see spots sprang up in Bordeaux for live music lovers. Here is a selection of our favorites.
As part of the 1st forum on the future of Hotel and restaurant sector, Henrich Fitger, a renowned architect, discusses the outlook of hotels from now until 2050: Smart objects will prevail, but counter-alternatives will also flourish…Read more
Currently in her 3rd year at Vatel Bordeaux, Sasha Santagati showcases the attractiveness of the city of Bordeaux. Its vibrant bar scene, renowned festivals and its proximity with the ocean makes it a top destination amongst young learners.
Currently studying in my second year of International Hotel and Tourism Management in Vatel Bordeaux, originally from Besançon, I am happy to share my good plans in Bordeaux with you.Read more
Hello, my name is Adrien, I'm from Dax, in the Landes. I'm currently a 3rd year student at the Vatel Bordeaux school. Today, I am going to share with you the addresses not to be missed.Read more
I am a 3rd year student at Vatel Bordeaux and I am originally from Lyon. Today, I'm going to share with you the addresses that I think are worth a visit in Bordeaux.Read more
It is with great joy that we welcome our students back to Vatel schools. Of course, the virus is still around and so. we must all – cheerfully - respect the health measures put in place in our schools and training restaurants and hotels.Read more
The 26th Eurhodip conference took place in Istanbul from October 16 though 20th, with the theme “Together, let’s build bridges.” Roughly a hundred participants from 25 countries and 35 schools attended this event.Read more
Vatel Bordeaux and Opinion Way undertook the 1st significant international survey, covering 3 1116 hotel management students from 96 nationalities.Read more
Serving others is a priceless quality in the hospitality industry, but not just there. Students with a degree in hotel management are attractive to employers: their qualities make them champions in all types of professions.Read more
According to the findings of our latest survey, the future executives of hotel and tourism sectors seem utterly optimistic. They are aware of the challenges awaiting them in the future: robots and sustainable development.Read more
Rida nous raconte son quotidien à l'école depuis la reprise de septembre.Read more
Geneviève Clastres, journalist at autrement.com, discussed the stakes, the advances and the prospects of sustainable tourism during the Futurum dedicated to the future of the hotel and restaurant industry.Read more
Vatel Bordeaux will organise, on the 29th of November, in collaboration with Intercontinental Bordeaux – le Grand Hôtel, a 5-star dinner sponsored by Guy Savoy, in support of the AFEV student association.Read more
The hospitality and tourism industry puts people in touch with an ever-increasing and constantly changing world, making it the only one of its kind.
Read our mission.
During the Forum 2019 on the future of the Hotel and Restaurant sector, the co-founder of Kanopée Koncept, François Millet discussed the status and the stakes of urban farming in our society.Read more