In 2021, France will consume twice as much organic wine as in 2013. It will then pass the leading consumer country, Germany.
The three main wine producing countries of the world which are Italy, Spain and France, will therefore increase their certified organic surfaces to meet the big demand.
In Europe, wine is certified organic if it meets a specification that prohibits the use of chemical fertilizers, pesticides and GMOs. Additives and oenological auxiliaries are therefore prohibited. In these wines, the level of sulfur is limited.To obtain organic certification, it will take 3 years to obtain a conversion certified by an accredited independent body.
To help consumers, different labels exist and here are the definitions:
From a food, wine is nowadays considered as an occasion to treat ourselves. Today, French people want to consume less, but of better quality. Therefore, healthy products without additives, antibiotics and preservatives are emerging. French prioritize the link between the consumer and the producer. This trend is even more increasing since the popularization of digital and influencers.A third of French people buy organic products (excluding wine). And 35% of them buy organic wines by having a careful analyze of the bottle and the label. Morevover, those purchases remain occasional, because of a higher price.
To sum up, French People want:
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Article signed by Camille Bouhelier, Vatel Bordeaux student in Mi2A.