AN INTERNATIONAL NETWORK

Long term strategy and daily operations

Communication about the services of one of the most beautiful hotels in Marrakesh is Virginie’s, a 2011 alumnus, full time job.


Long term strategy and daily operations

Virginie Vaillant, a Vatel Lyon and Vatel Los Angeles alumnus, is the Communication and Public Relations Director of the Marrakesh Four Seasons Resort. 

She’ll tell us about her job and life in the “Red City.”

“Each year I draw up the communication / public relations plan for the hotel and I roll out these tools using different sectors of activities on a daily basis:

-          Domestic and international press kits: visits from journalists and bloggers, writing press releases and press kits.

-          Public relations: participating in events organized by local Marrakesh tourism stakeholders.

-          Community Management: managing the hotel’s social networking sites.

-          Digital marketing: managing the internet site and e-mailing campaigns.

-          Marketing and advertising: drawing up and sending out promotional tools such as brochures, flyers, promotions at the restaurant or spa, etc.

-          Internal communication: spreading the Four Seasons’ values and philosophy throughout the hotel and in the city of Marrakesh.

For the moment, I work alone, though in close synergism with my counterpart at the Casablanca Four Seasons Hotel. Regional headquarters based in Dubai also give us a helping hand.

Marrakesh is a great place to live thanks to the climate and the warmth that Moroccans have. Their good humor spreads quickly.

I appreciate the fact that I’m close to Europe and at the same time, far away, as the culture, gastronomy and rhythms of life are all very different. When you live here, it’s like you’re always on vacation.”

=> Virginie talks about her days at school

OPEN DAYS/STUDENT FAIRS Réunion d'informations


FOCUS
The Vatel entrance exam: Maria’s tips
The Vatel entrance exam: Maria’s tips

Who better than a student who has done the Vatel exam can help you to pass it?

Learn more
MBA option palace
MBA option palace

Back from when he started Vatel to his many internships, Jean-Charles tells us more about this perfect combination that led him into one of the most beautiful palaces in France:  Le Meurice Hotel, Paris.

Learn more
The 4L Trophy: XXL training in the Moroccan desert
The 4L Trophy: XXL training in the Moroccan desert

Alexandre and Tanguy, both Vatel students, will be participating in the next edition of the largest student rally in the world. Let’s meet them before they leave.

Learn more
Construction site meeting
Construction site meeting

Don’t forget your hard hats and your safety shoes! Vatel is taking you to visit its Nantes’ school construction site, which will open in September 2018, in a fast-developing district.

Learn more
REVIVEZ LE LIVE DE VATEL SUR CAMPUS CHANNEL :


FIND YOUR COURSE

IN THREE STEPS
Only in a few
Clicks!

GET YOUR EXPERIENCE VALIDATED!
Convert it into a degree and get your career on the fast track with the Validation of Professional Experience (VAE). Vatel proposes 2 RNCP certificates
UNDERGRADUATE High school + 3 equivalence
POSTGRADUATE High school + 5 equivalence

Learn more